Silent Selling
Silent Selling
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Summary
Leads students beyond the basics of visual merchandising, and includes discoveries and new techniques that provide essential tools to create and deliver presentations that will facilitate a move from classroom to workplace. This book also encourages readers to think out of the box while using Bell's Look-Compare-Innovate model.
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Silent Selling by Judith Bell
This new edition of the best-selling textbook, which captures the direction in which today's retail industry is moving, will lead students beyond the basics of visual merchandising. Experts' recent discoveries and valuable new techniques provide essential tools to create and deliver professional-quality presentations that will facilitate their move from the classroom to the workplace. Readers are encouraged to think out of the box while using Bell's Look-Compare-Innovate model, which is at the core of reinventions taking place in retail organisations worldwide.
Judith Bell has been corporate manager of visual merchandising for a major national retail chain since 1989. She has held leadership positions in many professional groups, including the National Association of Display Industries (NADI), Planning and Visual Education (PAVE), and advisory boards of the National Association of Store Fixture Manufacturers (NASFM) and Display and Design Ideas. Kate Ternus is fashion merchandising and marketing instructor at century college.
| SKU | Unavailable |
| ISBN 13 | 9781563673962 |
| ISBN 10 | 1563673967 |
| Title | Silent Selling |
| Author | Judith Bell |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Fairchild Pubns |
| Year published | 2005-10-01 |
| Number of pages | 416 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |