The Silicon Jungle by Shumeet Baluja

The Silicon Jungle by Shumeet Baluja

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Summary

Set in advanced data mining industry, this title tells of a cautionary tale of data mining's promise and peril, and how others can use our online activities for political and personal gain just as easily as for marketing and humanitarian purposes.

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The Silicon Jungle by Shumeet Baluja

What happens when a naive intern is granted unfettered access to people's most private thoughts and actions? Stephen Thorpe lands a coveted internship at Ubatoo, an Internet empire that provides its users with popular online services, from a search engine and e-mail, to social networking. When Stephen's boss asks him to work on a project with the American Coalition for Civil Liberties, Stephen innocently obliges, believing he is mining Ubatoo's vast databases to protect people unfairly targeted in the name of national security. But nothing is as it seems. Suspicious individuals surface, doing all they can to access Ubatoo's wealth of confidential information. This need not require technical wizardry--simply knowing how to manipulate a well-intentioned intern may be enough. The Silicon Jungle is a cautionary fictional tale of data mining's promise and peril. Baluja raises ethical questions about contemporary technological innovations, and how minute details can be routinely pieced together into rich profiles that reveal our habits, goals, and secret desires--all ready to be exploited.
Co-Winner of the 2012 Mary Shelley Award for Outstanding Fictional Work, Media Ecology Association "Baluja's clever, cynical debut explores the frightening possibilities of data mining.. A nod to Upton Sinclair's muckraking The Jungle, which scared its readers into regulating the meat-packing industry, this lively if depressing novel suggests that computer snooping is too seductive to control, despite the consequences."--Publishers Weekly "[F]righteningly convincing... The read is quick, the questions will linger, and the ideas are so intriguing... Baluja simplifies the abstract world of tech-speak for the rest of us while aiming to do for the Internet what Upton Sinclair's The Jungle did for the meat industry: make readers reconsider its safety. For fans of intelligent thrillers."--Stephen Morrow, Library Journal "In the era of the ubiquitous web company, The Silicon Jungle provides ample food for thought."--Zena Iovino, New Scientist "[T]his cautionary tale is fascinating for its exploration of technology as a conduit for crime."--Michele Leber, Booklist Online "The book's central message is fascinating. A company like Google, Baluja points out, has far more information on U.S. citizens than does the FBI and far fewer restrictions on how to use it. It's a chilling message in a fun package."--Kathleen Offenholley, Mathematics Teacher
Shumeet Baluja is a senior staff research scientist at Google. He was formerly the chief technology officer of Jamdat Mobile and chief scientist at Lycos. He holds a PhD in computer science and has served as an adjunct faculty member in both the computer science department and the Robotics Institute at Carnegie Mellon University.
SKU Unavailable
ISBN 13 9780691147543
ISBN 10 069114754X
Title The Silicon Jungle
Author Shumeet Baluja
Condition Unavailable
Binding Type Hardback
Publisher Princeton University Press
Year published 2011-04-17
Number of pages 352
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.