The Silverlake Project by Roy A Bauer

The Silverlake Project by Roy A Bauer

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Summary

Charts a 28-month period that saw the IBM corporation shed its rigid bureaucracy to become a more flexible and dynamic organization. The text examines the business principles that guided IBM and describes how these principles can be employed by other businesses to improve product development.

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The Silverlake Project by Roy A Bauer

The planning and launch of the AS 400 minicomputer gave rise to the remarkable transformation of IBM, the world's largest computer company. This is the story of the 28-month period that saw this international giant shed its rigid bureacracy to become a more dynamic and flexible organization, capable of rapid product development. In addition, the book examines the business principles that guided IBM and shows how they can be profitably employed by companies of any size to improve their product development strategies.
SKU Unavailable
ISBN 13 9780195067545
ISBN 10 0195067541
Title The Silverlake Project
Author Roy A Bauer
Condition Unavailable
Binding Type Hardback
Publisher Oxford University Press Inc
Year published 1992-04-02
Number of pages 236
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable