Simply Put by Ben Guttmann
Stop complicating everything! Create simple messages that are more powerful, more memorable, and win people over.Simply Put is a modern exploration of the simplicity principle for anybody who needs to sell stuff or persuade others. This book is a splash of cold water, designed to wake up entrepreneurs, C-suite executives, and marketing pros who have something they need to tell the world but just can't quite connect the dots. With this book, we're all better marketers.
So why does simple win? And how do we get simple? The award-winning marketing entrepreneur behind New York Times best-selling authors and notable campaigns such as I Love NY provides answers and tools to simplify messages in this practical guide.
From "Yes We Can" to "Just Do It", regardless of if they're trying to get your dollars, your votes, or just your thoughts, effective messages share one thing - they're simple. Being able to tell your story clearly and effectively is the winning skill for the next generation of entrepreneurs and leaders.
| SKU | Unavailable |
| ISBN 13 | 9781523004683 |
| ISBN 10 | 1523004681 |
| Title | Simply Put |
| Author | Ben Guttmann |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Berrett-Koehler Publishers |
| Year published | 2023-10-10 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |