Small Business and Entrepreneurship
Summary
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Small Business and Entrepreneurship by Paul Burns
This text deals with the problems and issues facing entrepreneurs and small businesses today. Each chapter is accompanied by case studies to illustrate the material. The issues dealt with include the entrepreneurial style of management, marketing in the small firm, the importance of business planning, franchising and the reason for the high failure rate of so many small businesses.| SKU | Unavailable |
| ISBN 13 | 9780333420973 |
| ISBN 10 | 0333420977 |
| Title | Small Business and Entrepreneurship |
| Author | Paul Burns |
| Series | Macmillan Small Business S |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Palgrave Macmillan |
| Year published | 1989-12-01 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |