Small Data by Martin Lindstrom

Small Data by Martin Lindstrom

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing

Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.

Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You'll learn...

* How a noise reduction headset at 35,000 feet led to the creation of Pepsi's new trademarked signature sound.
* How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO's incredible turnaround.
* How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.
* How a toy stuffed bear in a girl's bedroom helped revolutionize a fashion retailer's 1,000 stores in 20 different countries.
* How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.
* How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

The Walt Disney Company, PepsiCo, Nestlé, LEGO, and Red Bull are just a few of the firms Martin Lindstrom advises. He is the author of six pioneering books, including the international bestseller Buyology. The Wall Street Journal named his book BRANDsense one of the five best marketing books ever produced. Lindstrom has appeared on practically every major American television network and journal, is a regular contributor to NBC's Today show and Fast Company, and was named one of Time Magazine's top 100 most influential people in the world. Lindstrom was awarded the world's #1 brand-building expert in 2015 by an independent poll of 30,000 marketers, and he was just recognized one of the world's top 20 business thinkers by Thinkers 50.