The Smart Advertising Book by Dan White
Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage. This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author’s trademark frameworks, analogies and hand-drawn illustrations.| SKU | Unavailable |
| ISBN 13 | 9781915951182 |
| ISBN 10 | 1915951186 |
| Title | The Smart Advertising Book |
| Author | Dan White |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | LID Publishing |
| Year published | 2024-05-16 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |