Smarter Pricing by Tony Cram
The most neglected element of the marketing mix can have an unrivalled impact on the bottom line. Smarter Pricing helps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for their business.
".. this crisp, comprehensive book by a marketing and strategy expert... cannot fail to pay dividends" - Director Magazine, February 2006
Tony Cram is a Programme Director at Ashridge Business School - one of Europe's leading centres for Management Development. Tony designs and delivers programmes on business strategy and market innovation. Internationally he has taught at Swedish Institute of Management, Vlerick Leuven Gent Management School, Stockholm School of Economics, PEF University Styria, and University of Michigan, USA. Tony has a particular interest is in understanding Customer Value, developing brands and the dynamics of long-term business relationships. He speaks at public conferences on competitive marketing and innovation, and has written and contributed to many books including- Customers that Count How to build living relationships with your most valuable customers. (Financial Times Prentice Hall 2001), The Power of Relationship Marketing (Pitman Publishing 1996, paperback ed. 2002).
| SKU | Unavailable |
| ISBN 13 | 9780273706137 |
| ISBN 10 | 0273706136 |
| Title | Smarter Pricing |
| Author | Tony Cram |
| Series | Financial Times Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2005-12-09 |
| Number of pages | 232 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |