Soak Wash Rinse Spin by Steven Tolleson

Soak Wash Rinse Spin by Steven Tolleson

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Summary

Tolleson Design produces corporate and product identity, Web and interactive design, packaging, and environmental graphics. This is an investigation of the Tolleson Design creative process through four phases: research; collaboration; visual exploration; and environmental influences.

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Soak Wash Rinse Spin by Steven Tolleson

Steve Tolleson's approach to design might best be described as scientific: it involves relentless research in which every element of a project-down to its letterforms-is subject to rigorous study through almost imperceptible permutations. The end results of this process are designs that are meticulously executed, sometimes cerebral, but never without emotion and wit. Soak Wash Rinse Spin investigates the cycles of the Tolleson Design creative process through a textual and graphic layering of information involving four phases: research (the intake of as much information as they can gather), collaboration (with the client and with the other members of the creative team), visual exploration (the workbook process, which includes refinements and the examination of multiple options), and environmental influences (consideration of the ultimate purpose of the solution).
Tolleson Design produces corporate and product identity, annual reports, web and interactive design, packaging, and environmental graphics for a broad client base that includes Kodak, Nike, Microsoft, Virgin Interactive, Urban Outfitters, and the San Franc
SKU Unavailable
ISBN 13 9781568981987
ISBN 10 1568981988
Title Soak Wash Rinse Spin
Author Steven Tolleson
Condition Unavailable
Binding Type Paperback
Publisher Princeton Architectural Press
Year published 2000-01-01
Number of pages 288
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.