Soap Opera by Alecia Swasy
In this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chilling story of life within P&G. Wonderfully readable, impeccably researched, Soap Opera is a sobering look at the price of success in American business.Behind Procter & Gamble's wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin."
Alecia Swasy is the Donald W. Reynolds Chair in Business Journalism at Washington & Lee University.
| SKU | Unavailable |
| ISBN 13 | 9780671897819 |
| ISBN 10 | 0671897810 |
| Title | Soap Opera |
| Author | Alecia Swasy |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Simon & Schuster |
| Year published | 1994-09-01 |
| Number of pages | 408 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |