Soap, Sex, and Cigarettes by Juliann Sivulka

Soap, Sex, and Cigarettes by Juliann Sivulka

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Summary

Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, this title explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends.

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Soap, Sex, and Cigarettes by Juliann Sivulka

SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.
SKU Unavailable
ISBN 13 9781111345310
ISBN 10 1111345317
Title Soap, Sex, and Cigarettes
Author Juliann Sivulka
Condition Unavailable
Binding Type Paperback
Publisher Cengage Learning, Inc
Year published 2011-03-03
Number of pages 448
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.