The Social Brand
The Social Brand
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The Social Brand by Huib Van Bockel
This book examines in detail the external walls of buildings in Hong Kong. It is organized into two parts. The first part of the book presents readers with various factors such as technology and sustainability that affect the design of external walls. The twenty case studies in the second part illustrate a range of external wall designs in current trends that take account of both environmental and aesthetic issues.Huib's unmatched background, including leading roles at Unilever, MTV, and Red Bull, give him a unique, industry-leading perspective on marketing in the digital age. Patrick Kalotis, head of marketing, Pepsico
Huib van Bockel is a digital marketing and media thought leader, writer of The Social Brand and former Head of Marketing Red Bull.
From 2006-14, he was Head of Marketing for the Netherlands, UK and Europe at one of the most admired brands in the world: Red Bull. Here he played a key part in the transition from an energy drink business to the media business it is today. Van Bockel led many of Red Bull's largest projects including Red Bull Revolutions in Sound, Red Bull Air Race Ascot and Danny Macaskill's Imaginate. In the UK he helped pioneer the current set-up of the Red Bull Media House, launching a magazine, TV channel, and significantly helped grow the digital and social presence of the Red Bull brand.
He started career as a management trainee at Unilever where he received 6 years on the job expertise and training. He then moved to MTV Networks and gained invaluable experience in traditional and new (social) media, and was responsible for one of the worlds first social networks.
Huib van Bockel is also a sought after speaker. He can be booked through the London Speaker Bureau.
| SKU | Unavailable |
| ISBN 13 | 9780957657601 |
| ISBN 10 | 0957657609 |
| Title | The Social Brand |
| Author | Huib Van Bockel |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | The Social Publishing House |
| Year published | 2013-06-01 |
| Number of pages | 150 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |