Social Marketing For Public Health: Global Trends And Success Stories by Hong Cheng

Social Marketing For Public Health: Global Trends And Success Stories by Hong Cheng

Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

Normal0falsefalsefalseMicrosoftInternetExplorer4/* Style Definitions */table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}Hong Cheng (Ph.D., Pennsylvania State University) is an associate professor of advertising in the E. W. Scripps School of Journalism at Ohio University. His research interests center on social marketing, international and cross-cultural advertising, and global branding. His work has appeared as dozens of journal articles, book chapters, and conference papers. He co-authored (with Guofang Wan) The Media-Savvy Student (Chicago: Zephyr Press, 2004) and co-edited (with Kara Chan) Advertising and Chinese Society: Impacts and Issues (Copenhagen Business School Press, 2009). He was head of the Advertising Division (2008-2009) and the International Communication Division (2002-2003) of the Association for Education in Journalism and Mass Communication (AEJMC), and secretary (2005) of the American Academy of Advertising (AAA). He is an associate editor of the Asian Journal of Communication.

SKU	Unavailable
ISBN 13	9780763757977
ISBN 10	0763757977
Title	Social Marketing For Public Health: Global Trends And Success Stories
Author	Hong Cheng
Condition	Unavailable
Binding Type	Paperback
Publisher	Jones and Bartlett Publishers, Inc
Year published	2009-12-08
Number of pages	422
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.