Social Media Explained by Mark W Schaefer
Creating a social media strategy for your organization may seem overwhelming, but it doesn't have to be. Acclaimed author, educator, and marketing consultant Mark W. Schaefer untangles the world's most confusing business trend in this all-new edition of his classic book. Social Media Explained is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of what to do. The book provides insights into: * The five foundational strategies behind social media success* A six-step path to discovering your social media strategy* Battle-tested tips and ideas you can apply today* Case studies illustrating social media successes* Answers to the biggest questions about measurement, organization and budgeting This is your path forward. This is Social Media Explained.SCHAEFER is the author of Return on Influence and Born to Blog, as well as a college professor, consultant, and blogger.
| SKU | Unavailable |
| ISBN 13 | 9780615840031 |
| ISBN 10 | 0615840035 |
| Title | Social Media Explained |
| Author | Mark W Schaefer |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Mark W. Schaefer |
| Year published | 2014-02-17 |
| Number of pages | 142 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |