Social Media for Business by Linda Coles

Social Media for Business by Linda Coles

The quick-and-easy guide to effective social media marketing

Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You'll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy -- as well as when to decide to transition toward or away from any specific platform.

Social media can help you expand your networks, engage with your customers and help you grow your business, but not all platforms work for all businesses. The best results come from directed effort and stellar execution, and this book shows you how to make it happen from setup to sale.

• Learn where to focus your efforts for maximum gain
• Discover the newest platforms, their demographics and their potential
• Understand key changes that can affect the way you use major platforms
• Build an effective social media presence that translates into business

Not every business needs a Facebook page, but every business does need some sort of online presence -- and social media can be a high-impact, cost-effective way to reach thousands of potential customers. From building a profile to creating and curating content, Social Media for Business is packed with guidance every business owner needs.

Coles, Linda: - Hi, I'm Linda Coles and I write British crime novels. #GreatBritishCrime. #BritishCrimeDrama I developed the DC Jack Rutherford and DS Amanda Lacey series back in 2017 and have watched them and their colleagues grow over time, via their work as well as their personal lives. Jack, is a bit of a 'Maigret', smart and soft-hearted. And as for Amanda? Maybe a younger 'Vera', dedicated, honourable and savvy. Unlike Vera, she wears well-polished Dr. Martens boots with her sensible work suit. That should tell you something of her nature. Together the duo work on crimes in Croydon, England, usually featuring ordinary people in extraordinary circumstances. I do like to give them modern cases to solve, quite often involving technology or the dark web for a bit of extra intrigue. My other series features newly licensed Private Investigator Chrissy Livingstone who is sassy, the polar opposite of her high maintenance sister Julie, and happy to get her hands dirty. And she does! I hope you get to know and love the characters as much as I do. My outdoor office is next to my vegetable patch in the north island of New Zealand where I now call home. My 'kids' consist of 6 beautiful goats, 2 cats and my husband.

SKU	Unavailable
ISBN 13	9780730345770
ISBN 10	0730345777
Title	Social Media for Business
Author	Linda Coles
Condition	Unavailable
Binding Type	Paperback
Publisher	John Wiley & Sons Australia Ltd
Year published	2017-07-21
Number of pages	264
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable