Social Media Marketing by Tracy L Tuten
The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brands marketing communications, and harnessing social media data to yield customer insights.I was an F student in college, so my textbooks collected a lot of dustHad this book been around back then it might have been a different story.
-- Gary VaynerchukHands down, this is the single best textbook about social media marketing out there. This radically revised and fully updated edition is even more comprehensive, strategic, organized, visual, results-oriented and innovative than the first. If you teach or study social media marketing or digital marketing, then you need this book! -- Robert V. Kozinets
Dr. Tracy L. Tuten is a Vice President of Research at Illuminas, where she consults with the world’s leading technology brands. A globally recognized authority in marketing strategy and market research, Dr. Tuten brings decades of experience as an educator, researcher, and consultant to her work. Her academic background includes a Ph.D. in Marketing, and she has served as a two-time Fulbright Scholar, sharing her expertise at universities in Korea and Argentina. Dr. Tuten’s research has been published in leading journals, including Psychology & Marketing, the Journal of Business Research, and Industrial Marketing Management. She is the author of several acclaimed books, including the award-winning textbook Social Media Marketing (now in its 5th edition), recognized with the Textbook Excellence Award by the Textbook & Academic Authors Association. Her portfolio also includes Advertisers at Work, a collection of interviews with luminaries in the advertising industry, and pioneering texts on digital advertising and e-commerce. As a consultant, Dr. Tuten has advised leading global brands such as Samsung, Adobe, Dell Technologies, and the New York Times, offering expertise in areas such as branding, consumer behavior, and digital marketing strategy. She remains active in the academic community by teaching at Champlain College, where she continues to share her knowledge and inspire future marketing professionals. Her numerous accolades include the O’Hare Leadership Award in Direct and Interactive Marketing Education, as well as recognition as a Social Media Master by Ad:Tech. Dr. Tuten’s unique blend of academic rigor and practical expertise ensures her contributions remain invaluable in shaping the next generation of marketers. Follow her updates on X: @brandacity Michael R. Solomon, Ph.D., is the Dirk Warren ′50 Sesquicentennial Chair and Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia, U.S.A. Professor Solomon’s primary research interests include consumer behavior and lifestyle issues, branding strategy, the psychology of fashion, and marketing applications of virtual worlds and other new media. Professor Solomon is frequently quoted in magazines and newspapers, including Newsweek, The New York Times, and The Wall Street Journal, and he is a Contributor at Forbes.com. He has served as a consultant to numerous fashion marketers, including Calvin Klein, UnderArmour, Timberland, H&M, LUSH Cosmetics and Levi Strauss. In a 2022 ranking of contributions of top scientists in Business and Management, Prof. Solomon was rated #466 in the U.S.A. and #1032 in the world.
| SKU | Unavailable |
| ISBN 13 | 9781473913011 |
| ISBN 10 | 1473913012 |
| Title | Social Media Marketing |
| Author | Tracy L Tuten |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Sage Publications Ltd |
| Year published | 2014-12-09 |
| Number of pages | 352 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |