Social Media Theory and Communications Practice by Whitney Lehmann

Social Media Theory and Communications Practice by Whitney Lehmann

Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.

Whitney Lehmann, Ph.D., APR, is an associate professor in the Department of Communication, Media, and the Arts at Nova Southeastern University, USA. Her industry experience includes working for Seminole Hard Rock Hotel & Casino, Miami International Airport, Barry University and the Miami Herald.

SKU	Unavailable
ISBN 13	9781032186832
ISBN 10	1032186836
Title	Social Media Theory and Communications Practice
Author	Whitney Lehmann
Condition	Unavailable
Publisher	Taylor & Francis Ltd
Year published	2023-07-31
Number of pages	206
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.