Social TV by Mike Proulx
The Internet didn t kill TV! It has become its best friend. Americans are watching more television than ever before, and we re engaging online at the same time we re tuning in. Social media has created a new and powerful backchannel , fueling the renaissance of live broadcasts.
MIKE PROULX is a Senior Vice President and the Director of Social Media at Hill Holliday, leading a team with a focus on cross-channel integration and emerging media. He has spoken at dozens of events and contributed to a number of publications including BusinessWeek. He conceived, produced, directed, and cohosted the TVnext Summit, which took place in early 2011 and 2012. You can follow Mike on Twitter at @McProulx.
STACEY SHEPATIN is a Senior Vice President at Hill Holliday and leads the national broadcast buying and strategic media partnerships practice for the agency's portfolio of clients, including Dunkin' Donuts, Chili's, (RED), T.J.Maxx, Marshalls, Liberty Mutual, John Hancock, and HomeGoods. She has won multiple awards for her work and creativity, including the Advertising Age Media Maven award and MediaWeek's Media Plan of the Year.
| SKU | Unavailable |
| ISBN 13 | 9781118167465 |
| ISBN 10 | 1118167465 |
| Title | Social TV |
| Author | Mike Proulx |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2012-02-28 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |