Socionomics

Socionomics by Mikko Ketovuori

Socionomics: How Social Mood Shapes Society explores the main principles and applications of socionomic theory as elaborated by Robert Prechter. Socionomic theory posits that an omnipresent social mood, shifting constantly in a wave form through all aspects of society, is responsible for the aggregate tenor and character of all social, economic and cultural trends, from fluctuations in the stock market to the popularity of particular genres of music at a given time. The social mood as an endogenous and collective force has its roots in the herding instinct often identified amongst crowds. Individuals typically make rational decisions when acting alone, and in the context of certainty, but in groups and in context of uncertainty, mood-based mimetic behavior can affect all the participants. As social mood often goes unnoticed, people tend to give their collective feelings labels to rationalize them, thus constituting ‘public opinion’. Therefore, whilst ‘public opinion’ as presented in the media is usually seen as rational, it is in fact based on the social mood context that often determines how people think, feel and behave. As the internet and social media have become ubiquitous in our daily lives, these rationalizations are spreading faster and faster than ever before and creating a pseudo-reality which can corrupt the collective perception of what is real and what is not. This stimulating and thought-provoking book will be of great interest to academics, practitioners and policymakers with an interest in the humanities and social sciences, particularly sociology and economics.

Mikko Ketovuori is a University Lecturer in the Department of Teacher Education at the University of Turku, Finland. His research interests include the theory and application of socionomics and herd theory as well as education theory and policy and the role of the arts in society. He is the author of numerous journal articles and conference papers and, as a keynote speaker and lecturer, he has given lectures across Asia, Europe and North America.

SKU	Unavailable
ISBN 13	9781032480701
ISBN 10	103248070X
Title	Socionomics
Author	Mikko Ketovuori
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2024-03-28
Number of pages	144
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable