The Software Paradox by Stephen Ogrady

The Software Paradox by Stephen Ogrady

Software is more important than ever today and yet its commercial value is steadily declining. Microsoft, for instance, has seen its gross margins decrease for a decade, while startups and corporations alike are distributing free software that would have been worth millions a few years ago. Welcome to the software paradox. In this O'Reilly report, RedMonk's Stephen O'Grady explains why the real money no longer lies in software, and what it means for companies that depend on that revenue. You'll learn how this paradox came about and what your company can do in response. This book covers: Why it's growing more difficult to sell software on a standalone basis How software has come full circle, from enabler to product and back again The roles that open source, software-as-a-service, and subscriptions play How software developers have become the new kingmakers Why Microsoft, Apple, and Google epitomize this transition How the paradox has affected other tech giants, such as Oracle and Salesforce.com Strategies your software firm can explore, including alternative revenue models

Stephen O'Grady is a co-founder of RedMonk, a technology analyst firm that focuses on developers. Stephen's work has been featured in the New York Times, BusinessWeek, and the Wall Street Journal, and he focuses on identifying developer needs and trends, as well as assisting corporations in working more effectively with the New Kingmakers. Despite the fact that his birth certificate lists New York City as his birthplace, Stephen is a lifelong Red Sox supporter. Stephen, a Williams College alumnus, and his wife live in Midcoast Maine.

SKU	Unavailable
ISBN 13	9781491900932
ISBN 10	1491900938
Title	The Software Paradox
Author	Stephen Ogrady
Condition	Unavailable
Binding Type	Paperback
Publisher	O'Reilly Media
Year published	2015-08-25
Number of pages	62
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.