Sold! by Steve Martin

Sold! by Steve Martin

Based on an effective and popular sales programme used by many leading blue chip companies, this is the book to offer great sales technique guidelines with refreshing clarity and brevity.

"I think that SOLD ! highlights how easy and straight forward selling can be - anyone practicing these simple principles is bound to be successful" Julian Richer, Founder and MD of Richer Sounds

"Whether it's products or services, today you either sell in cluttered, competitive markets or you are already dead.

Sold!does for selling what `unplugged' did for rock music - it brings it back to core competences and basics. The latter was badly needed - so is Sold!"

Barry Gibbons
Former Chairman & CEO, Burger King Corp.

"With SOLD!, Steve Martin and Gary Colleran have achieved a rare success, delivering genuinely instructive material in a genuinely engaging and entertaining fashion. As a result, sales professionals who read it are themselves likely to experience rare success, for the book is a highly effective guide for creating long-term customers." Professor Robert B. Cialdini PhD, is Regents Professor of Psychology at Arizona State University and author of the world's best selling book on Influence and Persuasion. "The effective selling principles described in this book are not only simple and focussed on the sales outcome, but also help us to build productive ongoing relationships with our customers."

Humphrey Harte, Director of Sales & Marketing, PowderJect " What Sold! does is to take away all the non-essential ideas, techniques and tactics that have complicated the approach to selling and provide people with all essential principles that will make the difference."Pharmaceutical Field magazine

"At last, a straight forward concise book packed with useful ideas about how to powerfully, but appropriately sell your ideas across to others."

Paul McKenna PhD

Steve Martin of Sales InterAction has developed The Effective Selling Programme, which is remarkably successful as a training programme.

Sales Interaction is a Sales Training Company that provides a range of Sales Training Services to a customer base of primarily large blue-chip organisations. It's clients list includes companies such as Nike, Schering, Pfizer, Siemens, Microsoft and British Telecom.

SKU	Unavailable
ISBN 13	9780273675181
ISBN 10	0273675184
Title	Sold!
Author	Steve Martin
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education Limited
Year published	2003-07-17
Number of pages	144
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.