Sonic Boom by Joel Beckerman
Equal parts sociological study and business advice, using unique everyday examples for instance, how the fate of the Chili s fajita empire rested on the sound of the sizzling platter, and how Disneyland approaches soundscapes for a fully immersive experience to explain how sound effects our mood and shopping habits. EW.com Sound and music surround us so constantly that we often take them for granted. But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, composer and strategic sound expert Joel Beckerman provides a new framework for thinking about sound s effects on every aspect of our lives. You don t need to be a musician or a composer to harness the power of sound. Companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they re perceived by their audiences, and gain a competitive edge. Whether you re a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of boom moments transcendent instants when sound connects with a listener s emotional core. I ve spent my life curating, creating, and collecting sounds. But Beckerman and Gray have shown here that there are still plenty of sounds that we ve all missed. The Sonic Boom reveals the music and structured cacophony of everyday life. Moby JOEL BECKERMAN is the founder and lead composer of Man Made Music and has created unique sonic branding strategies for companies such as Disney, Mercedes, and AT&T. TYLER GRAY is an editorial director for Edelman in the New York City office. He was recently editorial director for Fast Company and is the author of The Hit Charade.Hailed as equal parts Philip Glass and Don Draper by Details Magazine, JOEL BECKERMAN is an award-winning composer and producer for television. He is the founder of Man Made Music, a company specializing in sonic branding. Fast Company named him one of their Most Creative People in Business and Man Made Music one of their Most Innovative Companies in music. He created original scores for more than fifty television programs, won ASCAP's Most Performed theme award for the past eight years, and has developed signature sonic branding programs for global giants such as Disney, AT&T, and Southwest Airlines. Beckerman has worked with John Legend, will.i.am, Moby, OK Go, Morgan Freeman, and the composer John Williams. He lives in New Providence, New Jersey.
| SKU | Unavailable |
| ISBN 13 | 9780544191747 |
| ISBN 10 | 0544191749 |
| Title | Sonic Boom |
| Author | Joel Beckerman |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Houghton Mifflin |
| Year published | 2014-10-21 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |