Sound Business by Julian Treasure
Sound is a great undiscovered country for business. Most organisations are blissfully unaware of their sound, and yet sound affects people deeply. Sound can change people's behaviour in almost any commercial environment - including offices, shops, showrooms, advertising, the internet, hotels, bars and restaurants. Research shows that appropriate sound can increase retail sales by over 30% and triple productivity for some workers. In Sound Business, leading strategic sound expert Julian Treasure explains exactly how to predict these effects and take control of sound to improve almost every aspect of business. Combining the latest psychoacoustic theory, original thinking and practical tips for every application of sound, this is the first book to map this unexplored land of sound in business. The accompanying CD includes examples of applied sound as well as field recordings that show how not to sound.
"Sound Business is a great exploration of the science of sound, its ineffable wonders, and the experiential potency it has for building powerful brands" Martin Lindstrom, author of BRANDsense and BRANDchild "Sound Business is a comprehensive review of the power of applying sound for improved business performance, a concept that is both new and intuitively appealing." Helen Alexander CBE, Chief Executive, Economist Group "Sound is all around us but many organisations have previously just accepted that it is there because it always has been. This excellent book fills a big gap by providing an understanding of the way in which sound affects us and can be used to influence our moods and intentions." Sir Paul Judge, Chairman of the Royal Society of Arts, President of the Chartered Management Institute and Past Master of the Worshipful Company of Marketors "An expert analysis of the power of sound to influence the behaviour of customers has been scandalously absent - until now. Sound Business is a rich and engaging journey, and should be welcomed by all those who take the experience of their customers seriously." Stephen Nelson, CEO, BAA
Julian Treasure is Chairman of The Sound Agency, the world's leading strategic sound consultancy. He has over 25 years' experience in business, marketing and sound, working with clients such as Marks & Spencer, BAA, The Body Shop, InterContinental Hotels Group, Tesco and Unilever.
| SKU | Unavailable |
| ISBN 13 | 9781852525286 |
| ISBN 10 | 1852525282 |
| Title | Sound Business |
| Author | Julian Treasure |
| Condition | Unavailable |
| Binding Type | Multiple-component retail product |
| Publisher | Management Books 2000 Ltd |
| Year published | 2007-03-14 |
| Number of pages | 244 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |