Special Events by Joe Goldblatt
This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events financial, quality, environmental and other strategic outcomes.
DR. JOE GOLDBLATT, CSEP, is Professor and Executive Director for Professional Development and Strategic Partnerships for the School of Tourism & Hospitality Management at Temple University in Philadelphia, Pennsylvania. He founded the Event Management Program at The George Washington University in Washington, D.C., and was executive producer of his own special events firm. He has produced United States presidential inaugurations, galas for foreign governments, and the opening of the Trump Taj Mahal Resort among many other prominent events worldwide.
| SKU | Unavailable |
| ISBN 13 | 9780470449875 |
| ISBN 10 | 047044987X |
| Title | Special Events |
| Author | Joe Goldblatt |
| Series | The Wiley Event Management Series |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2010-11-02 |
| Number of pages | 576 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |