The Sponsorship Seeker's Toolkit, Fourth Edition
Summary
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The Sponsorship Seeker's Toolkit, Fourth Edition by Kim Skildum-Reid
Shows how best-practice sponsorship is not only achievable, but sensible and straightforward. In this title, new material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies, and important trends in the world of corporate sponsorship.
Kim Skildum-Reid is one of the world’s most recognised and influential corporate sponsorship experts. She consults to a global clientele of major sponsors, speaks and commentates on sponsorship around the world, runs the popular industry hub Power Sponsorship, and has co-written the industry bestsellers 'The Sponsorship Seeker’s Toolkit' and 'The Sponsor’s Toolkit', both published by McGraw-Hill. As for ambush marketing? She’s done them, she’s stopped many more, and is a recognised expert in the specialties of ambush marketing and ambush-proofing sponsorships Anne-Marie Grey is Director of Grey O'Keefe and Associates, specialists in developing alliances between cultural, sporting, non-profit organizations and the private sector. She is currently developing corporate partnerships for Share Our Strength, a leading anti-hunger organization, and leads Smart Marketing Sponsorship Workshop with Kim Skildum-Reid.
| SKU | Unavailable |
| ISBN 13 | 9780071825795 |
| ISBN 10 | 0071825797 |
| Title | The Sponsorship Seeker's Toolkit, Fourth Edition |
| Author | Kim Skildum-Reid |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2014-07-16 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |