The Sport Star by Barry Smart

The Sport Star by Barry Smart

Addressing a number of prominent sports and sport stars, this book demonstrates the economic and cultural factors that have contributed to the popularity of sport stars. It also examines issues such as race and gender, the impact of professionalization, growing media coverage, and the role of agents.

"Global celebrity is created by a ménage a trois: professional sports, television, and multinational corporationsRecognizing how commercialization has transformed sports, Smart discusses how television contracts dictate the number of commercial breaks per game and how athletes are required to use the equipment they endorse." -- A. Guttmann * CHOICE *

Barry Smart is Professor of Sociology at the University of Portsmouth and has longstanding research interests in the fields of social theory, political economy, and philosophy. His research interests include critical social research ethics; higher education; and collaborative work on veganism, ethics, lifestyle and environment.

SKU	Unavailable
ISBN 13	9780761943518
ISBN 10	076194351X
Title	The Sport Star
Author	Barry Smart
Series	Published In Association With Theory Culture And Society Ser
Condition	Unavailable
Binding Type	Paperback
Publisher	SAGE Publications Inc
Year published	2005-08-24
Number of pages	224
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.