The Sports Event Management and Marketing Playbook
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The Sports Event Management and Marketing Playbook by Frank Supovitz
As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.Frank Supovitz is the author of The Sports Event Management and Marketing Playbook, 2nd Edition, published by Wiley.
| SKU | Unavailable |
| ISBN 13 | 9781118244111 |
| ISBN 10 | 1118244117 |
| Title | The Sports Event Management and Marketing Playbook |
| Author | Frank Supovitz |
| Series | The Wiley Event Management Series |
| Condition | Unavailable |
| Publisher | John Wiley & Sons Inc |
| Year published | 2014-03-07 |
| Number of pages | 512 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |