Sports Marketing by Matthew D Shank

Sports Marketing by Matthew D Shank

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Summary

For courses in Sports Marketing.   Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.

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Sports Marketing by Matthew D Shank

For courses in Sports Marketing. Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.
SKU Unavailable
ISBN 13 9780132285353
ISBN 10 0132285355
Title Sports Marketing
Author Matthew D Shank
Condition Unavailable
Binding Type Hardback
Publisher Pearson Education (US)
Year published 2008-04-29
Number of pages 480
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.