Sports Sponsorship and Brand Development
Summary
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Sports Sponsorship and Brand Development by M Beck-Burridge
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
MARTIN BECK-BURRIDGE is Director of Automotive Studies and Senior lecturer in International Business at Henley Management College. He is author with Jeremy Walton of Britain's Winning Formula published by Macmillan. JEREMY WALTON is a freelance journalist and author of 25 books.
| SKU | Unavailable |
| ISBN 13 | 9780333925409 |
| ISBN 10 | 0333925408 |
| Title | Sports Sponsorship and Brand Development |
| Author | M Beck-Burridge |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Palgrave Macmillan |
| Year published | 2001-11-07 |
| Number of pages | 196 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |