SRK and Global Bollywood by Rajinder Dudrah

SRK and Global Bollywood by Rajinder Dudrah

The past few decades of accelerated globalization, characterized by a proliferation of appearances, images, and information, has revealed a strong preoccupation with film stars and celebrity culture in India. Shah Rukh Khan, aka SRK, in this context, has emerged as an important figure. Located within the context of global Bollywood cinema, SRK and his persona have led to a unique experience and understanding of stardom vis-à-vis a liberalized and urban Indian culture. As an actor, entrepreneur, icon for India and Indianness, and as the quintessential diasporic star, his appeal cuts across regional, linguistic, and national boundaries. A valuable addition to Indian cinema studies, star studies, and scholarly work on SRK, this collection of essays draws attention to the ways in which his stardom acts as an emblem for diasporic and transnational desires in modern India and beyond. Written by eminent and emerging scholars from across the globe, the essays engage with questions about stardom in a media-centred world. In doing so, they create meaning and probe further into the complex world that emerges as a result of SRK being the agent and content of various media practices.

Elke Mader,Professor, Social and Cultural Anthropology and a member of the research group 'Visual Studies in Social Sciences', University of Vienna. Her publications include: Stars in Your Eyes. Ritual Encounters with Shah Rukh Khan in Europe (2011). Rajinder Dudrah is Senior Lecturer in Screen Studies at the University of Manchester, UK. Bernhard Fuchs is faculty with the Department of European Ethnology, University of Vienna, Austria

SKU	Unavailable
ISBN 13	9780199460472
Title	SRK and Global Bollywood
Author	Rajinder Dudrah
Condition	Unavailable
Binding Type	Hardback
Publisher	OUP India
Year published	2015-12-01
Number of pages	393
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable