Stand-out Marketing by Simon Kelly
Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.
"Based on highly credible, thorough research, this pragmatic book deals with an age-old problem of how to give customers something of stand-out value that they are prepared to pay forI commend it to you." * Professor Malcolm McDonald, Emeritus Professor, Cranfield University School of Management *
"It's increasingly hard for businesses to differentiate themselves in today's hyper-crowded marketplace. Far too many companies are pumping out the same bland messages that fail to resonate with customers. This excellent book equips sales and marketing professionals with the capabilities to stand out in this 'sea of sameness'." * Nick de Cent, Editor-in-chief, The International Journal of Sales Transformation *
"For organizations to stand out they need people to stand out. This book offers invaluable advice, based on credible research, about how your marketing and sales professionals excel now and into the future." * Clare Kemsley, Managing Director, Hays Marketing, UK and Ireland *
"Makes you look in the mirror and identify some potentially uncomfortable truths, while providing some fantastic insights on sharpening your clarity and cut through to target customers. A book I would highly recommend and will often come back to." * Tom Craig, CEO, Craig Roxburgh Consulting *
"Great to find a book that recognizes that to give customers something meaningfully different, you need the people competencies and the leadership to be able stand out from the crowd. A must-read for sales and marketing leaders who want to develop the talent to set their organization apart." * Andrew Crouch, CEO, UniTek Global Services *
"The fact that organizations all seem to offer the same things that don't appear to help customers, often means customers are paralyzed as the choice becomes too difficult. If you want to find out how to help your organization develop the competency to swim away from this 'sea of sameness' and differentiate yourself, you must read this book!" * Colin Shaw, CEO and Founder, Beyond Philosophy *
"Top-performing companies that get ahead of the competition have great alignment between sales and marketing rooted in customer thinking. I commend this book as it provides great clarity for both marketing and sales leaders about the competencies required to develop and deliver outstanding customer value." * Andy McFarlane, Value Creation Executive, Telstra *
"It's increasingly hard for businesses to differentiate themselves in today's hyper-crowded marketplace. Far too many companies are pumping out the same bland messages that fail to resonate with customers. This excellent book equips sales and marketing professionals with the capabilities to stand out in this 'sea of sameness'." * Nick de Cent, Editor-in-chief, The International Journal of Sales Transformation *
"For organizations to stand out they need people to stand out. This book offers invaluable advice, based on credible research, about how your marketing and sales professionals excel now and into the future." * Clare Kemsley, Managing Director, Hays Marketing, UK and Ireland *
"Makes you look in the mirror and identify some potentially uncomfortable truths, while providing some fantastic insights on sharpening your clarity and cut through to target customers. A book I would highly recommend and will often come back to." * Tom Craig, CEO, Craig Roxburgh Consulting *
"Great to find a book that recognizes that to give customers something meaningfully different, you need the people competencies and the leadership to be able stand out from the crowd. A must-read for sales and marketing leaders who want to develop the talent to set their organization apart." * Andrew Crouch, CEO, UniTek Global Services *
"The fact that organizations all seem to offer the same things that don't appear to help customers, often means customers are paralyzed as the choice becomes too difficult. If you want to find out how to help your organization develop the competency to swim away from this 'sea of sameness' and differentiate yourself, you must read this book!" * Colin Shaw, CEO and Founder, Beyond Philosophy *
"Top-performing companies that get ahead of the competition have great alignment between sales and marketing rooted in customer thinking. I commend this book as it provides great clarity for both marketing and sales leaders about the competencies required to develop and deliver outstanding customer value." * Andy McFarlane, Value Creation Executive, Telstra *
Dr Simon Kelly is President of Shake Marketing, and was formerly Marketing Director (SVP) of British Telecom. He is also Senior Lecturer in Marketing at Sheffield Business School, and Lecturer in Marketing and Sales at University of York. Dr Paul Johnston is a senior lecturer in marketing and innovation at Nottingham Trent University. Stacey Danheiser is CEO and founder of Shake Marketing. She is also CEO and Course Creator for Customer Value Link.
| SKU | Unavailable |
| ISBN 13 | 9781789664829 |
| ISBN 10 | 1789664829 |
| Title | Stand-out Marketing |
| Author | Simon Kelly |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2020-12-03 |
| Number of pages | 264 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |