Start at the End by Matt Wallaert

Start at the End by Matt Wallaert

Start at the End offers a new framework for design, grounded in behavioural science. Technology executive and behavioural scientist Matt Wallaert argues that the purpose of everything is behaviour change. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humour how this approach can improve the way we work and live.

Matt Wallaert is a behavioral scientist and entrepreneur working at the intersection of technology and human behavior, designing products and programs that help people live happier, healthier lives. After leaving academia to build and sell several successful startups, he became Microsoft's Behavioral Scientist and a director at Microsoft Ventures. He is now the Chief Behavioral Officer at Clover Health, a Medicare Advantage plan changing the model of insurance by bending the risk curve with behavioral change. He speaks frequently on the intersection of science and product design and continues to build side projects designed to change behaviors around social inequities.

SKU	Unavailable
ISBN 13	9780525534426
ISBN 10	0525534423
Title	Start at the End
Author	Matt Wallaert
Condition	Unavailable
Binding Type	Hardback
Publisher	Penguin Putnam Inc
Year published	2019-06-11
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.