Start- Up by Jerry Kaplan

Start- Up by Jerry Kaplan

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Summary

This account describes what can happen to a business venture in the fierce world of Silicon Valley when its timing is wrong, its technology too speculative and its market not yet ready. It recounts the experiences of Jerry Kaplan's computer company GO.

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Start- Up by Jerry Kaplan

This account describes what can happen to a business venture in the fierce world of Silicon Valley when its timing is wrong, its technology too speculative and its market not yet ready. Computer scientist Jerry Kaplan auctioned his award-winning computer company GO in July 1994, after six fast-paced years in the start-up game accruing a value of $60 million. This book presents each stage of the GO venture, from the birth of the idea to the start-up game and war with Microsoft, and on to the final showdown.
SKU Unavailable
ISBN 13 9780751517132
ISBN 10 0751517135
Title Start- Up
Author Jerry Kaplan
Condition Unavailable
Binding Type Paperback
Publisher Little, Brown Book Group
Year published 1997-01-16
Number of pages 322
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.