Start with Why by Simon Sinek

Start with Why by Simon Sinek

The inspirational bestseller that ignited a movement and asked us to find our WHY

Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time--with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
 
START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
 
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. 
 
START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way--and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Simon Sinek is an optimist, a teacher, a writer, and a public speaker who has given talks all over the world. His first four books were national and international bestsellers: Start With Why, Leaders Eat Last, Together is Better, and Discover Your Why. His first TED talk, which was based on the book Start With Why, is the third most-watched TED video of all time. StartWithWhy.com has more information about his work and how you can inspire those around you.

SKU	Unavailable
ISBN 13	9781591846444
ISBN 10	1591846447
Title	Start with Why
Author	Simon Sinek
Condition	Unavailable
Binding Type	Paperback
Publisher	Penguin Putnam Inc
Year published	2011-12-27
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.