The Startup Way by Eric Ries
Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.In The Lean Startup, Eric Ries laid out the practices of successful startups - building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.
Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.
Eric Ries is an entrepreneur and the founder of Startup Lessons Learned, a popular blog. IMVU, his third firm, he co-founded and served as CTO, and he's had lots of startup failures along the way. He is a frequent speaker at business events, has provided business and product development advice to a number of startups, large organizations, and venture capital firms, and is an Entrepreneur-in-Residence at Harvard Business School. The New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and numerous blogs have covered his Lean Startup methodology. He currently resides in San Francisco.
| SKU | Unavailable |
| ISBN 13 | 9781101903209 |
| ISBN 10 | 1101903201 |
| Title | The Startup Way |
| Author | Eric Ries |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Currency |
| Year published | 2017-10-17 |
| Number of pages | 400 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |