The Status Revolution by Chuck Thompson
How did rescue dogs become status symbols? Why are luxury brands losing their cachet? What's made F. Scott Fitzgerald's most famous observations obsolete? The answers are part of a new revolution that's radically reorganizing the way we view ourselves and others that "will be hard for pop-culture readers to put down" (Booklist).Status was once easy to identify--fast cars, fancy shoes, sprawling estates, elite brands. But in place of Louboutin's and Lamborghinis, the relevance of the rich, famous, and gauche is waning and a riveting revolution is underfoot.
Chuck Thompson--dubbed "savagely funny" by The New York Times and "wickedly entertaining" by the San Francisco Chronicle--sets out to determine what "status" means today and learns that what was once considered the low life has become the high life. In Status Revolution, Thompson tours the new world of status from a small community in British Columbia where an indigenous artist uses wood carving to restore communal status; to a Washington, DC, meeting of the "Patriotic Millionaires," a club of high-earners who are begging the government to tax them; to a luxury auto factory in the south of Italy where making beautiful cars is as much about bringing dignity to a low-earning region than it is about flash and indulgence; to a London lab where the neural secrets of status are being unlocked.
"Chock-full of shocking revelations" (In Touch Weekly) and with his signature wit and irreverence, Thompson explains why everything we know about status is changing, upends centuries of conventional wisdom, and shows how the new status revolution reflects our place in contemporary society.
Chuck Thompson is a widely respected expert in the golf industry who has brought sweeping changes to the way golf is marketed and sold in 2017. For the past eleven years Chuck and his team at MMC(R) have focused on identifying and penetrating untapped segments of consumers for the golf industry with overwhelming success.
Prior to entering into the golf industry, Chuck spent twenty-five years revolutionizing the health club industry with his outside-the-box concepts and innovative approach of identifying, engaging, and locking up long-term relationships with new segments of consumers. If you have bought a health club membership over the past twenty-five years, it is highly likely that membership has Chuck Thompson's fingerprints on it.
To date, Chuck and his team at MMC(R) have acquired more than one million members for health clubs and golf courses combined and has raised over a half billion dollars for their more than seven hundred clients.
Chuck founded MMC(R) (Mulligan Marketing Concepts(R)) in 1991, is the author of Affordable Health and Fitness: The Business of Health and Fitness, has spoken in multiple venues, and has been featured in various publications on the subjects of professional membership sales and marketing. Chuck was one of the guest speakers at the 1999 International Health, Racquet, and Sportsclub Association (IHRSA) convention and has written for IHRSA's CBI (Club Business International) magazine. Chuck Thompson is the architect of the most innovative membership marketing concept and professional sales system that have ever been introduced to the golf industry.| SKU | Unavailable |
| ISBN 13 | 9781476764955 |
| ISBN 10 | 1476764956 |
| Title | The Status Revolution |
| Author | Chuck Thompson |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Simon & Schuster |
| Year published | 2024-01-30 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |