Stop Selling, Start Partnering by Larry Wilson
There's only one Larry Wilson . . . number one when it comes to the art of selling. --Warren Bennis, University Professor and Distinguished Professor of Business Administration University of Southern CaliforniaStop Selling, Start Partnering will help you take a fresh look at your selling activities whether you are in the boardroom, face to face with customers, or anywhere in between.--Harvey Mackay, Author of Swim with the Sharks
Regardless of your position within the company, your task in the second half of these unforgiving '90s will be to help your company learn how to get, how to treat, and how to keep customers. Read Larry's new book and you will be much better prepared to accomplish this mission.--Lou Pritchett, Former VP of Sales and Customer Development, Procter & Gamble
Stop Selling, Start Partnering outlines a fresh approach to finding and keeping customers through powerful, long-lasting partnerships. Drawing on his extensive experience with companies such as Kodak, US West, Saturn, and Baxter Healthcare, Larry Wilson shows managers, executives, and salespeople how to design and nurture customer-keeping organizations. Filled with smart advice and practical customer partnering guidelines, Stop Selling, Start Partnering redefines the new success factors for every organization that faces the daily challenge of finding and keeping customers.
Lawrence Wilson brings years of experience in sales & marketing management and entrepreneurship to print in The Small Business Planner. The author, who has operated a business consulting practice since 1998, studied marketing at York University in Toronto and Sales Management in San Diego. He mentored over 500 businesses in the development of effective business plans and marketing strategies over a five year period while assisting government sponsored small business programs. In addition, Wilson taught evening part-time courses at Georgian College. These included Marketing, Finance, Leadership Skills and Starting a Business along with Web Development. He was also a regular columnist for a monthly business newspaper. The author continues to operate his business providing small business clients with solutions that are focused on sales, marketing and technology including web planning and database integration. He remains active with local Chambers of Commerce and assisting Small Business Development Centers.
| SKU | Unavailable |
| ISBN 13 | 9780939246748 |
| ISBN 10 | 0939246740 |
| Title | Stop Selling, Start Partnering |
| Author | Larry Wilson |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Wight (Oliver) Publications Inc.,U.S. |
| Year published | 1995-02-01 |
| Number of pages | 294 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |