Store Wars by Marcel Corstjens

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Store Wars by Marcel Corstjens

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Summary

Store Wars The battle for mindspace and shelfspace Judith Corstjens, Arrow Consultancy, Bois--le--Rois, France and Marcel Corstjens, Professor of Marketing Insead, Fontainebleau, France Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of Mindspace and Shelfspace.

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Store Wars by Marcel Corstjens

Store Wars The battle for mindspace and shelfspace Judith Corstjens, Arrow Consultancy, Bois--le--Rois, France and Marcel Corstjens, Professor of Marketing Insead, Fontainebleau, France Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of Mindspace and Shelfspace.

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SKU Unavailable
ISBN 13 9780471987659
ISBN 10 0471987654
Title Store Wars
Author Marcel Corstjens
Condition Unavailable
Binding Type Paperback
Publisher John Wiley and Sons Ltd
Year published 1999-04-26
Number of pages 314
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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