Story Branding by Jim Signorelli
Shows marketers how to develop brand-planning documents that have much more punch than traditional creative briefs. This title includes sample "I AM Statements" and "Story Briefs" that illustrate the benefits of using storytelling to establish brands.
Jim Signorelli believes much of the advertising we see and hear today is a waste of money. This is not an opinion you'd expect from someone who has spent 35 years creating advertising. Having worked on major global brands, Signorelli has witnessed the fact that too much focus is put on moving products while too little is placed on moving people. Many years in the making, StoryBranding 2.0 is a marketing masterpiece based on the principles of storytelling. As the originator of the StoryBranding process, Jim is a well-regarded and entertaining keynote speaker, workshop moderator and business story evangelist. Jim lives with his wife Joan in Evanston, Illinois. Visit story-lab.net for more info.
| SKU | Unavailable |
| ISBN 13 | 9781608321452 |
| ISBN 10 | 1608321452 |
| Title | Story Branding |
| Author | Jim Signorelli |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Greenleaf Book Group LLC |
| Year published | 2012-01-01 |
| Number of pages | 220 |
| Prizes | Commended for Axiom Business Book Awards (Advertising/Marketing) 2013 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |