Storyselling for Financial Advisors
Summary
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Storyselling for Financial Advisors by Scott West
Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.
Scott West is senior vice president of marketing for Van Kampen Funds. A nationally renowned speaker to the retail brokerage community, he is best known for creative marketing strategies geared to financial services professionals.
| SKU | Unavailable |
| ISBN 13 | 9780793136643 |
| ISBN 10 | 0793136644 |
| Title | Storyselling for Financial Advisors |
| Author | Scott West |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Kaplan AEC Education |
| Year published | 2000-01-01 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |