Storyselling for Financial Advisors
Summary
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Storyselling for Financial Advisors by Scott West
Explains the process of making the intuitive connections, and then translates their findings into understandable and practical strategies that financial professionals can use. This book presents actual stories that help financial pros tap into the "gut reaction" of different types of clients.
Scott West is senior vice president of marketing for Van Kampen Funds. A nationally renowned speaker to the retail brokerage community, he is best known for creative marketing strategies geared to financial services professionals.
| SKU | Unavailable |
| ISBN 13 | 9780793136643 |
| ISBN 10 | 0793136644 |
| Title | Storyselling for Financial Advisors |
| Author | Scott West |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Kaplan AEC Education |
| Year published | 2000-01-01 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |