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Summary

A variety of chief executives present their ideas about leading and motivating people, unleashing innovation and creativity, and learning from customers to revitalize their businesses. A tool for managers focusing on issues such as creating loyalty to customers, organising globally and fostering individual employee motivation.

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Straight from the CEO by The Price Waterhouse Change Integration Team

This volume goes to the source of power and intellect in 30 large companies, in both high-tech and mature industries, whose influence spans the globe: all are notable for their record in mastering the fast pace of socio-economic change that governs many of today's most formidable business challenges. The CEOs featured in the volume are experts in decisions that get results, and in philosophy that leads to success. Their thinking is, by necessity, innovative and timely. These contemporary practitioners of management, who are daily shaping the entire world business terrain, discuss how ideas are translated into action and strategy into deeds. Among the critical focus areas are: globalization - preparing for, leading and responding to the removal of market barriers; creating loyalty to one's customers; instilling innovation and harnessing the creativity of an organization; unconventional frameworks for growth; leveraging corporate cultures and values to enhance performance; using organizational structure to drive change; and invigorating transformational change.
SKU Unavailable
ISBN 13 9781857881950
ISBN 10 1857881958
Title Straight from the CEO
Author The Price Waterhouse Change Integration Team
Condition Unavailable
Binding Type Hardback
Publisher John Murray Press
Year published 1998-04-01
Number of pages 318
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.