Strategic Alliances and Marketing Partnerships
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Strategic Alliances and Marketing Partnerships by Richard Gibbs
Helps you to understand how partnerships function and how you can manage them more effectively and efficiently. This title also helps you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.
"The authors have certainly done a sterling job - thorough, practical and scholarly, reflecting their own experience and credentials"
"The authors are to be congratulated on drawing attention to all the options and the loopholes to guard against in selecting collaborators." * Engineering & Technology *
"The authors are to be congratulated on drawing attention to all the options and the loopholes to guard against in selecting collaborators." * Engineering & Technology *
Richard Gibbs is an expert in relationship marketing and has held senior positions in major companies including Xerox and Novell Inc. His PhD from University of Gloucestershire was followed by an MBA from Henley Management College, and he continues to research into how firms gain competitive advantage through marketing channels.
Andrew Humphries is currently CEO of SCCI Ltd, a company that specialises in measuring commercial relationship performance. Following a career in UK Royal Air Force as Head of Defence Aviation Logistics, he gained a PhD from Cranfield School of Management and an MBA from the Open University.
| SKU | Unavailable |
| ISBN 13 | 9780749454845 |
| ISBN 10 | 0749454849 |
| Title | Strategic Alliances and Marketing Partnerships |
| Author | Richard Gibbs |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Kogan Page Ltd |
| Year published | 2009-02-03 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |