Strategic Brand Management by Jeannoel Kapferer
An in-depth account of aspects of brand management, dealing with the concept and practice of brand management in its totality. Examples and case studies are given throughout of brands across the world, paying particular attention to the development of global brands. This second edition is fully updated to take account of recent developments.| SKU | Unavailable |
| ISBN 13 | 9780749420697 |
| ISBN 10 | 0749420693 |
| Title | Strategic Brand Management |
| Author | Jeannoel Kapferer |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 1997-09-21 |
| Number of pages | 443 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |