Strategic Brand Management by Kevin Lane Keller
<>For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.| SKU | Unavailable |
| ISBN 13 | 9780131888593 |
| ISBN 10 | 0131888595 |
| Title | Strategic Brand Management |
| Author | Kevin Lane Keller |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pearson Education (US) |
| Year published | 2007-07-05 |
| Number of pages | 720 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |