Strategic Brand Management by Richard Rosenbaum-Elliott

Strategic Brand Management by Richard Rosenbaum-Elliott

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within.

Some wonderful crisp incisive writing that shines a light into the mysterious individual and interpersonal regions where brands operateThis textbook is outstanding on the emotional, psychological, and symbolic underpinning of brands and branding. Jim Freund, University of Lancaster I find it an interesting read. I appreciate the in-depth psychological discussions and students will be happy with a short branding book. Csilla Horvath, Radboud University Nijmegen

Richard Rosenbaum-Elliott, Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management, Larry Percy, International Consultant in Marketing and Communication, Simon Pervan, Associate Professor in Marketing, Swinburne University of Technology

Richard Rosenbaum-Elliott is Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management.

Larry Percy is an international marketing and communication consultant and Visiting Professor at Copenhagen Business School.

Simon Pervan is Associate Professor in Marketing, Swinburne University of Technology, Australia.

SKU	Unavailable
ISBN 13	9780199565214
ISBN 10	019956521X
Title	Strategic Brand Management
Author	Richard Rosenbaum-Elliott
Condition	Unavailable
Binding Type	Paperback
Publisher	Oxford University Press
Year published	2011-03-22
Number of pages	320
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.