Strategic Communication by Jane Johnson
This complete introduction to the fundamentals of communication and public relations presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication.‘This is the best introductory text I’ve seen for covering so much, so clearly, about this rapidly-changing professionI particularly love the strategy focus and the way theory is so well integrated and engagingly used.’
-Michele Clark, Assistant Professor – Public Relations, Bond University, Australia
‘A comprehensive overview in accessible, student-friendly language. Graduates who have learned from this text will have the edge over their peers as they launch into the market.’
-Chris Galloway, Head of Public Relations, Massey University, New Zealand
Jane Johnston, PhD is Associate Professor in the School of Communication and Arts at The University of Queensland. A former public relations practitioner and journalist, she is co-editor of Public Relations: Theory & Practice and co-author of Media Strategies.
Leanne Glenny, PhD is Adjunct Senior Research Fellow at the University of South Australia and has been a lecturer in strategic communication for over nineteen years. She has experience in communication roles within government and is a Fellow of the Public Relations Institute of Australia (PRIA).
| SKU | Unavailable |
| ISBN 13 | 9781760876432 |
| ISBN 10 | 1760876437 |
| Title | Strategic Communication |
| Author | Jane Johnson |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Allen & Unwin |
| Year published | 2020-09-29 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |