The Strategic Communication Imperative by James Mahoney

The Strategic Communication Imperative by James Mahoney

This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.

James Mahoney is Adjunct Professor in Professional Communication in the News and Media Research Centre at the University of Canberra, Australia. He is a life fellow of the Public Relations Institute of Australia. He is the author of Strategic Communication: Campaign Planning and Public Relations Writing.

SKU	Unavailable
ISBN 13	9781032011394
ISBN 10	1032011394
Title	The Strategic Communication Imperative
Author	James Mahoney
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2021-12-31
Number of pages	232
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.