Strategic Communication Research in the Age of AI
Summary
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Strategic Communication Research in the Age of AI by Young Joon Lim
Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines.
Young Joon Lim is professor of communication research and public relations at the University of Texas Rio Grande Valley. He has experience in insurance sales, news reporting, and public relations for the defense industry and author of Public Relations: A Guide to Strategic Communications and coauthor of SilverComm: Marketing Practices and Messages for the Age of Aging.
| SKU | Unavailable |
| ISBN 13 | 9781538197875 |
| ISBN 10 | 1538197871 |
| Title | Strategic Communication Research in the Age of AI |
| Author | Young Joon Lim |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Rowman & Littlefield |
| Year published | 2024-10-23 |
| Number of pages | 310 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |