Strategic Communications Management by Jon White

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Strategic Communications Management by Jon White

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Summary

Covers the analytic techniques necessary for the effective management of public relations, and suggests practical steps to success. Adopting a managerial and strategic focus, the work draws on the Economist Intelligence Unit's research featuring cases and examples of the best practices.

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Strategic Communications Management by Jon White

Provides a 'toolkit' of techniques for effective management of public relations.

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SKU Unavailable
ISBN 13 9780201593761
ISBN 10 0201593769
Title Strategic Communications Management
Author Jon White
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 1994-11-24
Number of pages 296
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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